A small burger chain based in Brisbane says they’re under attack from one of the biggest fast food chains in the world — McDonald’s
According to a spokesman from Burger Urge, which was established by two brothers in 2007, the local restaurant launched a ‘Big Pac’ burger earlier this month which caught the attention of McDonald’s.
The brothers who started the Burger Urge chain in Queensland, Sean and Colby Carthew, say they have been issued with a cease and desist for their newly launched alpaca burger, requesting the food item be pulled from menus by Friday.
“We’re actually a bit perplexed by it all,” managing director Sean Carthew said in a statement.
“Burger Urge is the only restaurant chain in Australia that serves Alpaca burgers, so we don’t think anybody could possibly confuse us with McDonald’s.
“I guess they are annoyed because the BIG PAC is calling out the big players who have been serving up uninspired food for as long as we can remember.
“We’re committed to using the finest ingredients and serving a premium and unique product, which would never be confused with the corporate behemoth’s offering.”
Launched on November 1, the Big Pac contains “two all alpaca patties, sauce, cheese, pickles, lettuce, onion, on a sesame bun”, with the meat supplied by Illawarra Prime Alpaca in Berry, NSW.
In a statement provided to news.com.au, a McDonald’s spokesman said they had no problem with the burger — simply with the marketing used by Burger Urge.
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Introducing the world’s most iconic alpaca burger… THE BIG PAC! 🎶 Two all alpaca patties, sauce, cheese, pickles, lettuce, onion, on a sesame bun! 🎶 Available for a very limited time. Only at Burger Urge. #burgerurge #dealersofdelicious #bigpac
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“This is simply a marketing stunt to leverage our well-established and iconic brand,” the statement read.
“We have no issue with the burger itself, however the name and promotion are infringing on our trademark by clearly mirroring our famous Big Mac.
“We have had a number of productive conversations with Burger Urge, who have already agreed to remove the marketing materials as requested.”
In response, co-founder of Burger Urge Sean Carthew said the comments from McDonald’s towards their ‘Big Pac’ burger was “disappointing”.
“McDonald’s didn’t invent the word “BIG” nor did they invent the “hamburger”, so it’s disappointing that they are using their legal team to threaten a small Queensland business from trying to create delicious and exciting new products,” he told news.com.au.
“Has anyone told them that there’s an actual Alpaca featuring in all of the campaign’s collateral and there is also the ‘Burger Urge’ logo located on every ad we’ve run? Pretty hard to confuse that with the golden arches!
“We have sought further legal advice regarding this matter as we obviously don’t have a bus-load of lawyers at our disposal ready to fight a company like McDonald’s. We genuinely don’t think we’ve done anything wrong so we’d be disappointed if we have to end the campaign early.”